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How Brands Can Prepare for the Advent of Digital Assistants

Robotic or machine assistants are ubiquitous across books, movies, and television. From Rosie of The Jetsons to Star Wars’ C-3PO and countless others beyond, men and women have long been fascinated by the notion of highly-intelligent computers or automatons that feel like family and make their lives run like well-oiled machines. Now, technological advances in … Continue reading How Brands Can Prepare for the Advent of Digital Assistants

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The Future Is Now: Key Predictions for Marketers in 2019

Marketing sits at the intersection of multiple rivers, including technology, culture, psychology, art, and many others. Any changes in these tributaries have a powerful impact on marketers who ply their trade downstream, and this year, advances in technology and changes in consumer behavior will bring a flood of possibilities for brands and marketers alike. Now, … Continue reading The Future Is Now: Key Predictions for Marketers in 2019

A Marketer in a Haystack: The Struggles of Finding Top Talent

This article originally appeared on TorrenceBoone.org on Jan. 18, 2019. Top talent has become perilously scarce in the marketing industry. According to a recent survey published by RSW/US, 85% of agencies and 83% of marketers find it either “very” or “somewhat difficult” to hire top-notch employees; in addition, both agencies and marketers indicated “finding good talent” … Continue reading A Marketer in a Haystack: The Struggles of Finding Top Talent

Deconstructing Hefty’s “Office Party” Campaign and the Power of Six-Second Video

This article originally appeared on TorrenceBoone.net on Jan. 11, 2018. Countless brands have embraced the philosophy of “less is more” by exploring the six-second ad format. At their best, these ads are able to convey powerful messages in little more than the blink of an eye. Despite their potential, however, mastering the art of the six-second … Continue reading Deconstructing Hefty’s “Office Party” Campaign and the Power of Six-Second Video

Consumer Behavior Myths to Abandon in 2018

This article originally appeared on TorrenceBoone.org on Jan. 2, 2018. Beyond incredible creative work, the success of any marketing campaign depends on how well marketers understand their audience and create content that speaks to them. This can be quite a challenge to begin with, but it becomes even more complicated as the result of myths … Continue reading Consumer Behavior Myths to Abandon in 2018