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How CMOs are pivoting their businesses in the wake of COVID-19

As businesses have had to adapt to sudden shifts in consumer behavior over the past seven months, our relationships with our customers have completely changed. Even prior to 2020, at Google, we’ve seen CMOs across all verticals redefine their industries by embracing digital transformation. This trend has only accelerated in the context of COVID-19. We … Continue reading How CMOs are pivoting their businesses in the wake of COVID-19

How to improve your measurement strategy to increase reach and results

When I entered the digital media world over 20 years ago, I remember pitching skeptical clients around the promise of truly accountable marketing. It was the dawning of online measurement and we were all hopeful for the holy grail of closed loop analytics and the implications for consumer insights, spend efficiency, and effectiveness.    Today, this … Continue reading How to improve your measurement strategy to increase reach and results

Torrence Boone Joins Macy’s, Inc. Board of Directors

The following announcement was originally published on macysinc.com: CINCINNATI--(BUSINESS WIRE)-- Macy’s, Inc. (NYSE:M) today announced the appointment of Torrence Boone, vice president, Global Client Partnerships at Google, to its board of directors, effective December 12, 2019. At Google, Boone is responsible for driving the company’s strategies and partnerships across a portfolio of the world’s largest … Continue reading Torrence Boone Joins Macy’s, Inc. Board of Directors

Bolster Your Bandwidth: How Mobile Speed Can Impact Business Growth

As technology rapidly improves, our expectations for these improvements rise accordingly. As consumers of mobile online content, whether we’re browsing social media or shopping for a gift, we expect fast load times and ease of use from the sites we frequent. While we often place the blame for slow-loading sites on our WiFi or data … Continue reading Bolster Your Bandwidth: How Mobile Speed Can Impact Business Growth

A Documentary for the Present: The Infamous Future

Every once in a while, a documentary rolls around that feels especially kairotic. The Infamous Future: The Untold Story of New York City’s Eagle Academy is just that—in addition to poignant and moving.  Written and produced by John Campbell, The Infamous Future works to challenge the narrative surrounding young black and brown men of America. … Continue reading A Documentary for the Present: The Infamous Future