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Marketer, Marketer, Make Me a Match: Understanding Gen Z Through Dating Apps

There’s no shortage of literature on millennials, and it tends to focus on how the generation has disrupted business, politics, culture, and whatever else these twenty- and thirty-somethings can get their hands on. Now, millennials are passing their torch to a new cohort of young disruptive types: Generation Z. Both the largest and most racially- … Continue reading Marketer, Marketer, Make Me a Match: Understanding Gen Z Through Dating Apps

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Load It or Leave It: The Importance of Speed on Mobile Websites

Patience may be a virtue, but nobody—especially customers and mobile device users—wants to practice it. Customers want their devices to move as fast as their desires, and they want the same from their experiences on brands’ websites. The stakes are high for brands that can’t keep up with these expectations. A majority of consumers say … Continue reading Load It or Leave It: The Importance of Speed on Mobile Websites

A Picture Is Worth a Thousand Words? Balancing Images and Speed on Mobile Websites

A mobile website can be a powerful tool to help your brand engage customers and generate conversions. However, just because you build a beautiful mobile website doesn’t necessarily mean customers will come. Even worse, customers might actually come—and then leave immediately. It happens everyday: Users abandon half of all mobile website visits if they take … Continue reading A Picture Is Worth a Thousand Words? Balancing Images and Speed on Mobile Websites

The Secrets of CLV

Not all customers are created equal. Some shoppers may discover your brand by happenstance and make a single purchase out of curiosity or convenience; others will seek you out and loyally return to your store or website without ever thinking of switching brands. Businesses of all sizes need to make complex decisions about their marketing … Continue reading The Secrets of CLV

How Brands Can Prepare for the Advent of Digital Assistants

Robotic or machine assistants are ubiquitous across books, movies, and television. From Rosie of The Jetsons to Star Wars’ C-3PO and countless others beyond, men and women have long been fascinated by the notion of highly-intelligent computers or automatons that feel like family and make their lives run like well-oiled machines. Now, technological advances in … Continue reading How Brands Can Prepare for the Advent of Digital Assistants